Part 1: Using Big Data to Improve the Customer Experience
This video introduce a common big data use case — improving the customer experience to generate both revenue and loyalty. It will lay out the architecture, show the various data sources and introduce the issues. For more information, visit: http://www.oracle.com/bigdata
Part 2: Using Big Data to Deliver a Personalized Service
See the user-facing application with its many different personalizations.
Part 3: Using Big Data and NoSQL to Manage On-line Profiles
In this video see how to drive the website and manage online profiles.
Part 4: Oracle Big Data and Hadoop to Process Log Files
All ecommerce sites generate large log files. They contain valuable data, but are hard to work with. This video will show how to use Hadoop tools, Flume and Hive, to turn those clicks on your site into valuable data.
Part 5: Big Data and Integrated Analysis
See how to apply structure to the raw data, filtering and transforming it. Then, using Big Data Connectors, you will see how to run a SQL query combining data in both Hadoop and Oracle Database.
Part 6: Maximizing Business Impact with Big Data
Finally, you will see how to use Oracle Database to analyze all the data and use that analysis to make recommendations that will increase revenue. In this case you will see how to use the R statistical programming language.